Television in Brazil

was introduced on September 18, 1950, with the launch of the now-defunct TV Tupi by media mogul Assis Chateaubriand. Since then, it has grown significantly, becoming one of largest and most productive commercial television systems in the world.[1] Its biggest network, Rede Globo, is the fourth largest commercial network in the world, and is one of the largest television exporters around the world, particularly of telenovelas, which have become popular in many countries.

However, as referenced by journalist Eugênio Bucci, the problem of “audiovisual media ownership concentration is relatively sharper” in Brazil when compared to the United States.According to the study Donos da Mídia (English: Media owners), Rede Globo alone controls 340 television stations, more than SBT and Rede Record combined together.This is largely attributed to the fact that television in the country was launched by the private sector, without much state regulation. As a matter of fact, the first national public television network, TV Brasil, was only launched on December 2, 2007, the same day that digital television was introduced in the country, initially limited to

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10 hottest Brazilian supermodels

Natália Guimarães (born on December 25, 1984 in Juiz de Fora, Minas Gerais, Brazil) is a former Miss Universe Brazil. She won the title in April 14, 2007 beating out over 26 other contestants from states and the Federal District, Brasília.  Natalia is a model, actress and current host of Hoje em Dia , of Tv Record.  Natalia, who began her modeling career at 15 years old and previously worked for Ford Models, also won the 2006 Top Model of the World International Pageant.

However, she resigned due to her participation in Miss Universe 2007 and her runner up from the Philippines assumed the title. On May 28, 2007, Natália competed in the 2007 Miss Universe Pageant held in Mexico City, Mexico. She finished as the 1st runner up.  The day after the Miss Universe competition, a Mexican television show asked the public who should have won the pageant. Guimarães won this poll with almost a third of the votes. -Wikipedia.org

9. Ana Hickman

Brazillian model Daniella Sarahyba at the XIII...

Brazillian model Daniella Sarahyba at the XIII Crystal Fashion-Curitiba. Português: Modelo brasileira Daniella Sarahyba no XIII Crystal Fashion-Curitiba (Photo credit: Wikipedia)

Brazillian model Daniella Sarahyba at the XIII Crystal Fashion-Curitiba. Português: Modelo brasileira Daniella Sarahyba no XIII Crystal Fashion-Curitiba (Photo credit: Wikipedia)

Ana Lúcia Hickmann (born March 1, 1981 in Santa Cruz do Sul, Rio Grande do Sul, Brazil) is a Brazilian model who has worked for Victoria’s Secret, Nivea, L’Oreal, Clairol, and Bloomingdales. She has appeared in the South African version of the Sports Illustrated Swimsuit Issue, and graced the covers of Brazilian Vogue, Marie Claire, and Elle.

She currently distributes her own clothing and cosmetics lines, manages a photo studio and a DJ agency, and also hosts the daytime program Hoje em Dia, aired by Brazilian TV network Rede Record.  Hickmann was once listed in the Guinness Book of World Records as “The model with the longest legs”, measuring 48″ (122 cm) (measured from hip to heel) out of a total height of 73½” (6’1½”/187 cm). Since 2002, the Guinness Book no longer lists this title. -Wikipedia.org

8. Juliana Imai

Juliana Imai (born February 27, 1985 in Cruzeiro do Oeste, Paraná, Brazil) is a Brazilian model. Imai comes from a multiracial background: her paternal grandparents were Portuguese and her maternal grandparents Japanese. She was discovered while walking on the street with her mother.

Juliana is divorced and has one child. She is Buddhist. Juliana has already modeled for many big clients such as Dolce & Gabbana, Gucci, Gianfranco Ferré, Christian Dior, Giorgio Armani, Vivienne Westwood and Betsy Johnson. She has also done works for the fashion lines of Gwen Stefani and Jay-Z. -Wikipedia.org

Backstage Monange Dream Fashion Tour 2010, Rio...

Backstage Monange Dream Fashion Tour 2010, Rio de Janeiro. (Photo credit: Wikipedia)

Backstage Monange Dream Fashion Tour 2010, Rio de Janeiro. (Photo credit: Wikipedia)

7. Fernanda Lima

Fernanda Cama Pereira Lima (born June 25, 1977) is a Brazilian actress, television hostess and model. -Wikipedia.org

6. Juliana Martins

Juliana Martins (born on October 3, 1984 in José Bonifácio, São Paulo state) is a Brazilian model. She worked for Sports Illustrated, and contested in the 1997 Elite Model Look. Juliana Martins was labeled the Brazilian Cindy Crawford by John Casablancas when she was thirteen years old. -Wikipedia.org

5. Fernanda Motta

Fernanda Motta (born in Campos dos Goytacazes, Rio de Janeiro, Brazil on May 29, 1981) is a Brazilian model, actress, and television host. She is the host of the reality TV show Brazil’s Next Top Model, the Brazilian version of the show, created by Tyra Banks. Motta has appeared on the covers of numerous magazines around the world, including Vogue, ELLE, Cosmopolitan, and Glamour.

Her advertisements include Rolex, Palmolive, Cori, Pantene, and Moët & Chandon, and she has walked for Cia Marítima, Gucci, and Chanel. She has appeared in four editions of the Sports Illustrated Swimsuit Issue, most recently in 2007. In 2005, she ranked 19th in the “Top 25 Sexiest Models” list by “Models.com”. She is signed to Chic Management in Sydney, Australia. -Wikipedia.org

4. Flavia de Oliveira

Brazilian model Ana Cláudia Michels. Português...

Brazilian model Ana Cláudia Michels. Português: Modelo brasileira Ana Cláudia Michels. (Photo credit: Wikipedia)

Brazilian model Ana Cláudia Michels. Português: Modelo brasileira Ana Cláudia Michels. (Photo credit: Wikipedia)

Flavia de Oliveira (born July 17, 1983 in Londrina, Brazil) is a Brazilian model who participated in the 2006, 2007, 2008 and 2009 Victoria’s Secret fashion shows. She has been in shows such as Dior, Valentino, Missoni, Elie Saab, and Chanel. She has appeared in advertisements for brands like Blumarine, Dolce & Gabbana, Michael Kors, Pomellato, and Salvatore Ferragamo. -Wikipedia.org

3. Daniella Sarahyba

Daniella Sarahyba, born 8 July 1984, is a Brazilian model. Sarahyba’s first serious boyfriend was Brazilian actor and TV personality Márcio Garcia. She was 14 when they started dating. A year later, they were engaged, and just waiting for her to turn 18 to marry, but after two years they broke up. Sarahyba donated a necklace, worth US$ 10 thousand, that Garcia gave to her and wanted back once their relationship was over.

In September 6, 2007, after dating for three years, Sarahyba married Brazilian entrepreneur Wolff Klabin at Rio de Janeiro’s Marina da Glória. The reception is rumored to have costed R$ 500.000 (US$ 1 million). Sarahyba is eight months pregnant with their first child, a girl to be named Gabriela. She’s said that she took a pregnancy test after she dreamt for three nights on a row with a baby, and that she conceived during a trip she took with her husband to Europe. -Wikipedia.org

2. Fernanda Tavares

Fernanda Tavares (born on September 22, 1980) is a Brazilian model. Born in Natal, Rio Grande do Norte, Brazil, Tavares was appearing in local shows at the age of nine, and at just 13 she won the “Elite Look of the Year” contest. A year later, she was invited by agents to go to São Paulo to pursue a modeling career. In 1998, at the age of 17, she was already appearing on the covers of fashion magazines – L’Officiel Paris, Deutsch and U.S. Marie Claire and Vogue Paris – having signed up with the Marilyn Modeling Agency in both New York City and Paris. She would later go on to appear in numerous other popular magazines, including ELLE, Cosmopolitan, Allure, and the Sports Illustrated Swimsuit Issue.

Since 1998, Tavares has walked for many notable designers, including Chanel, Emanuel Ungaro, Versace, Blumarine, Chloé, Christian Lacroix, Prada, Salvatore Ferragamo, Valentino, John Galliano, Sonia Rykiel, Yohji Yamamoto, Hervé Léger, Missoni, and Gap. Tavares has helped promote brands like Versace, Chloé, Giorgio Armani, Louis Vuitton, Mano, Nine West, Zoomp, and was a top figure in the Ralph Lauren Spring 2000 collection. She signed a $1.3 million deal with perfume company Guerlain and has appeared in the Victoria’s Secret catalogs and their 2000 fashion show in Cannes as well as their 2001, 2002, 2003, and 2005 fashion shows. She has also appeared in anti-fur advertisements for animal rights group PETA. -Wikipedia.org

1. Ana Claudia Michels

Ana Claudia Michels (born 31 July 1981 in Joinville, Santa Catarina, Brazil) is a Brazilian model.  She started modeling at the age of 14 with the Mega Agency, when she was introduced to the owners by a friend. She has appeared in catalogs for Victoria’s Secret and Le Lis Blanc, a noted Brazilian clothing company, as well as Calvin Klein advertisements. She has also appeared in ads for companies like Burberry, Giorgio Armani, Louis Vuitton, Macy’s, Nike, and Tommy Hilfiger, and has graced the covers of multiple international editions of Vogue. -Wikipedia.org

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Formation of TV

The first image to appear in TV Tupi was that of five-year-old Sônia Maria Dorce, who, dressed up as a Native Brazilian, said: “The Brazilian TV is now on air”.The symbol of Tupi was that of a Native Brazilian kid.

In the 1950s, Brazilian television was marked by informality, since there were no trained professionals in the country with any experience in this media field. Another characteristic of television productions of this early period was live impromptu, once there was no videotape. The high costs of TV sets, which were imported, restricted the access of the media to the urban elites of major cities.Technical resources were primary, offering broadcasters just enough to keep the stations on the air. It was during that period that TV news and telenovelas were established.[1]

The advent of videotape around 1960 brought imported programs to Brazilian television.As a typical characteristic of countries developing their television systems, imported shows dominated the programming for much of the decade, but their presence also stimulated some efforts at creating local networks.[1] TV Tupi soon faced strong competition from TV Excelsior.

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Aluizio Abranches

Aluizio Abranches is a Brazilian filmmaker.He has worked extensively as an assistant director and producer in Brazil. His first feature film as director was in the 1999 film Um Copo de Cólera, which was based on a soap opera by Raduan Nassar. Abranches holds a degree in economics.

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Giovanna Antonelli

Giovanna Antonelli Prado (was born March 18, 1976) is a Brazilian actress, television presenter and producer.

Antonelli was born on March 18, 1976, in Rio de Janeiro. She is the daughter of Ilton Prada and dancer Suelly Antonelli. She also has one older brother, Leonard.

Giovanna started her career when she was 14. Her artistic career began on the children’s program Angélica of the Rede Manchete. She was an “Angelicat” (the assistant of Angélica). Her early works include television series Tropicaliente, Tocaia Grande, Xica da Silva, Corpo Dourado, Força de um Desejo and Você Decide.

Antonelli got her first important role in Malhação. She portrayed Isa Pasqualete from 1995 to 2000. In 2000, she portrayed Sharon in 2000 film Bossa Nova.

After her film debut, she got the role of Capitu in 2000 telenovela Laços de Família. She says that those girls, just like Capitu, are very smart. They receive a good education and they escort their customers to important lunches, dinners; sex is not always the most important part of the encounter. After that role, Giovanna has played Mary Magdalene in the theater show Jesus Christ Superstar.

In 2001, she portrayed Jade on O Clone, and her co-star was Murilo Benício.

Giovanna

Giovanna (Photo credit: Via Kali)

Giovanna (Photo credit: Via Kali)

The big success of this multicultural telenovela was enormous, and Giovanna traveled a lot to promote it together with Benício. The role of young Muslim girl Jade in O Clone was very demanding for her, she practiced belly dancing 6 hours a day for 2 months so that when she danced it would look like she has it in her blood. It is an obstacle for them to marry because her uncle Ali does not allow her to marry a Christian. She is forced to marry Said other Muslim guy. But at the end she gets back with Lucas. In 2002, she acted in the movie Avassaladoras. A year later, Giovanna played the role of Brazilian heroine from Santa Catarina, Anita Ana Garibaldi, in mini-series A Casa das Sete Mulheres. That role was very important for her and once again she worked with director Jayme Monjardim, and many great actors like Thiago Lacerda, Dalton Vigh, Daniela Escobar, Camila Morgado and Werner Schünemann. For four months, while acting Anita Garibaldi, Giovanna patiently read Anita’s biographies and practiclly lived her life. After the shooting ended, Giovanna said that she was glad that she can have a haircut and see herself with a new, modern haircut, the long black hair bored her.

Also, in 2003, Antonelli portrayed Virgin Mary in the film Maria, Mãe do Filho de Deus. A year later, she acted in the film A Cartomante. She also returned to telenovelas, portraying in the telenovela Da Cor Do Pecado.

In 2006, she portrayed Bia in the series Minha Nada Mole Vida. In 2007, she portrayed in mini-series Amazônia: De Galvez a Chico Mendes and the film Caixa Dois. From 2007 to 2008, she portrayed Clarice in telenovela Sete Pecados.

In 2009, two new films portraying Giovanna Antonelli will be released – The Heartbreaker and Budapest.

Giovanna is very close with her family. Her father, Ilton Prada, is a former opera singer, her mother, Suely Antonelli, is a former ballet dancer, and brother Leonardo is a lawyer.

In 1997 Antonelli was married to publicist Ricardo Medina, whom she had known since high school. The couple divorced on December, 2001. In 2002 Giovanna Antonelli began dating O Clone co-star Murilo Benicio. On December 2004, Giovanna had a car accident which she blamed on the paparazzi who followed her everywhere. At a press conference which she held after getting out of the hospital, she, along with boyfriend Murilo Benício, admitted that she was a few months pregnant. The news was very well received by her fans all around the world and on May 24, 2005 she gave a birth to her first child, a boy named Pietro, in Rio de Janerio. Antonelli and Benicio broke up on 2007 after a 5 year relationship.

In May 2007, Antonelli married an American businessman, Robert Locascio. The couple separated after only 4 months.

Currently, she’s married to director Leonardo Nogueira with whom she has twin girls, Antonia and Sophia, born on the 8th of October 2010

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TV Expansion

Television became a mass medium in Brazil earlier than in most developing countries.[1] The military dictatorship which took power in 1964 saw audiovisual communication as a tool for creating a stronger national identity, a broader consumer economy, and controlling political information. The military pushed television deeper into the population by subsidizing credit for set sales, building national microwave and satellite distribution systems, which prompted the growth of Rede Globo, which they chose as a privileged partner. TV Excelsior, an opponent of the regime, on the other hand, was forced to close after losing government advertisement.

Globo, launched a few months after the 1964 coup, created the first true national network by the late 1960s.  Censorship of news was extensive under the military governments between 1966 and 1978, but it also encouraged national television program production. In the early 1970s, several government ministers pushed the commercial networks to develop more Brazilian programming and reduce reliance on imported programs, particularly those with violent and sexual content. While Globo adopted an international model for operations, 90 percent of its content was produced in Brazil.

The 1960s represented a formative period for television development. Telenovelas had largely been patterned after those in other Latin American countries, even using imported scripts, but during that decade they were developed into a considerably more sophisticated genre, specifically after the airing of Beto Rockfeller, a well-produced story about a Rio de Janeiro good-lifer, in 1968 by Tupi. By the 1970s, telenovelas were the most popular programs and dominated prime time on the major networks, Globo and Tupi. Globo, in particular, began to attract major writers and actors from both film and theater to work in its telenovelas. The Brazilian telenovelas became good enough, as commercial television entertainment, to be exported throughout Latin America, Eastern Europe, Asia and Africa.  Brazilian exports reached over a hundred countries and the programs have often proved to be great international hits. This is particularly the case with historical telenovelas such as Escrava Isaura.

Another major genre of the 1960s was show de auditório, a live variety show mixing games, quizzes, amateur and professional entertainers, comedy, and discussion.  The shows de auditório have been extremely popular with the lower and middle classes, and, according to analysts such as Sérgio Miceli, played an extremely important role in drawing them into television view

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Herbert Richers

March 11, 1923 – November 20, 2009) was a Brazilian film producer and dubber. He was a pioneer in the field of voice-overs in Brazil and was responsible for the dubbing many Hollywood blockbusters into Portuguese, particularly action films such as the Rambo, Rocky, and Lethal Weapon series of films, popular US TV series such as Charlie’s Angels, Buffy the Vampire Slayer, CSI: Miami, The Fresh Prince of Bel-Air and Friends and many cartoon series including Popeye and Scooby-Doo. He also produced over 55 Brazilian films between 1956 (Com Ague na Boca) and 1975 and was also active with telenovelas.

Based in Rio de Janeiro since 1942, eight years later he founded Herbert Richers SA, which started in the business of film distribution.

The company was one of the pioneers of dubbing in Brazil. Today is one of the largest companies in the industry in the country, with an average of 150 hours of dubbed movies per month, representing 70% of the films run in Brazilian theaters. It also has the largest dubbing studios in Latin America occupying more than 10 thousand square meters.

Herbert Richers was a film producer of former productions of Atlantis in the 1950s.

Aware of the Hollywood studios, he was connected to Walt Disney Studios which educated him in dubbing. Bringing the knowledge gained there back to Brazil, he applied it to the movies and TV productions in Brazil. He thus dubbed many Hollywood films and TV series into Portuguese for the Brazilian audience, particularly blockbuster action movies and television series

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Paulo Porto

Paulo Porto (1 September 1917 – 3 July 1999) was a Brazilian actor, film producer, director and screenwriter. He appeared in 32 films and television shows between 1947 and 1988. He starred in the 1973 film All Nudity Shall Be Punished, which won the Silver Bear at the 23rd Berlin International Film Festival.

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Globo Domination

From early 1970s to late 1980s, Globo dominated both the audience and the development of television programming. It had a 60-80% share in major cities at any given time. As television researcher Joseph Straubhaar declared, “even people who might have had questions about the news almost always accepted the Globo novelas”. During this period, Globo was accused of being the mouthpiece of the dictatorship, mainly because of its omission in covering the Diretas Já movement, in which thousands of Brazilians gathered on public squares to demand a direct election for President. In 1980, Tupi went bankrupt and was closed by the military government. Its signal was split and given to Silvio Santos, who launched SBT, and Adolpho Bloch, who launched Rede Manchete. Since Tupi’s disappearance, Globo virtually dominated the market alone. The only time its leadership was threatened was when Manchete aired Pantanal in 1990. Nevertheless, Manchete never achieved the same success with any other of its telenovelas, and would have the same fate of Tupi, ceasing its operations on May 1999, and having its signal replaced by that of RedeTV!.

With Globo dominating the ratings, other broadcast television networks found themselves pursuing smaller, more specific audience segments largely defined by social class. SBT targeted lower middle class, working class and poor audiences, mostly with variety and game shows, in addition to soaps imported from Mexico’s Televisa. This strategy gained it a consistent second place in ratings for most of the 1980s and 1990s. On the other hand, Manchete initially targeted a more elite audience, with news, high budget telenovelas, and imported programs, but found the segment too small to gain an adequate advertiser support. Bandeirantes tended to emphasize news, public affairs and sports. All three ultimately wished to pursue a general audience with general appeal programming, such as telenovelas, but discovered that such efforts would not generate an audience sufficient to pay for the increased programming costs.

In 1984, Globo initially supported the military government against Diretas Já, a popular campaign for the direct election of a civilian government, while other television networks, most notably Manchete, supported the change. Perceiving that it might literally lose its audience to competitors, Globo switched sides and supported the transition to a civilian regime, which was indirectly elected in a compromise situation. The new political circumstances immediately reduced political censorship and pressure on broadcasters.

In the 1990s, UHF television channels were launched, such as music oriented MTV Brasil, and the Catholic channel Rede Vida. Also during that period, TV Cultura and Rede Record, both based in São Paulo

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Cássio Gabus Mendes

1998 – Boleiros – Era uma Vez o Futebol …. Zé Américo 1999 – Orfeu …. Pedro 2004 – Como Fazer um Filme de Amor …. Alan 2006 – Boleiros 2 – Vencedores e Vencidos …. Zé Américo 2006 – Trair e Coçar É Só Começar …. Eduardo 2007 – Batismo de Sangue …. Delegado Fleury 2007 – Caixa Dois …. Romeiro 2009 – Se eu Fosse Você 2 …. Nelsinho 2009 – Cabeça a Prêmio …. 2010 – Chico Xavier …. Padre Julio Maria 2011 – Bruna Surfistinha …. Huldson 2011 – Assalto ao Banco Central …. Martinho

Dercy de Verdade Insensato Coração As Cariocas A Suicida da Lapa S.O.S. Emergência Tem Pai que é Cego Norma (TV series) Desejo Proibido

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